Spårfel is a campaign about Sweden’s railway system and the consequences of fragmented railway maintenance. I’ve developed much of the campaign’s visual material, from illustrations and animations to social media graphics and shareable content. The visual language is bold, colourful and deliberately playful. By using collage, illustration and oversized typography, I wanted to turn a fairly complex political issue into something immediate and easy to engage with. The campaign has grown over time, with new messages and formats continuously added to the visual world.